"Music video is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. The term "music video" first came into popular usage in the early 1980s. Prior to then, such clips were described by various terms including "promotional films" or "promotional clips".
Music videos are often called promo videos (or simply promos), as they are usually used as promotional devices by record labels. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos use a range of styles of filmmaking, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. "
I have also looked more closely at the two music videos chosen for my powerpoint and how they differ from not only each other but also from other music videos in the same category (genre). The main difference is the focus of the videos. Christina Aguilara was already a big star at the time but the video 'Dirrty' was to launch her new 'grown-up' look. Therefore, the video was mainly focused on Christina to promote her makeover. Camera shots showed what she was wearing and close-ups on her new piercings. Mark Ronson at the time of his video release wasn't well known so he had a whole new clean slate. I think he took this oppotunity the same that most DJs do as he wasn't shown in the video. His video wasn't focussed on him but his music and the story being told. As a result of this things such as choreography, editing and special effects were all spot on as they were the big part of the video, they are what would make or break the video and in result make or break the artist Mark Ronson. Christina however, even though she obviously had some choreography the video was mainly about how Christina looks and no special editing was used. There was a green, brown look on the lighting however to bring across the setting of them underground etc.
In conclusion to my thoughts today I think both videos were very successful in their purpose for the artists.
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